<aside> ⬇️ This design system is meant to be a single source of truth for the entire team to stay consistent. For ease of use, use the Table of Contents on the right-hand-side to navigate the document.

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I. Foundation

1/ The story behind Vekta

Vekta is a fusion of powerful concepts:

• Vector symbolizes direction, magnitude and purpose. Like a vector, we guide athletes, focusing their efforts toward achieving their dreams.
• Hecta comes from the Greek word for “hundred”, representing growth. At Vekta, we amplify potential and multiply performance.
• The letter V stands for victory. It also denotes velocity, reflecting the determination athletes need to achieve their dreams.

All together, Vekta carries our promises: multiply potential and provide a clear path to big achievements to those who live and breathe endurance sports.

This fusion drives our brand idea — Dream Big — by transforming potential into performance through data-driven, personalized training.

2/ Founding Beliefs

1. Humans first: In an endurance sports world focused on gear and marginal gains, we’re putting technology and artificial intelligence at the service of human achievement.
2. As unique as you: Break the mould of traditional one-size-fits-all methods to create accurate, evolving, and adaptive training strategies.
3. AI as a tool: AI is an asset, not the hero of our story. By harnessing big data and AI to amplify human achievement, we aim to be the strategic partner for athletes and coaches with big dreams.

3/ Human Motivations We Address

1. Aspire: Driven by strong motivation and high goals? Do you live for the next challenge and aim to reach new performance heights? Vekta puts you on the unique path towards your big dreams.
2. Share: Wish to join a community united by a passion for endurance sports, where you can draw inspiration from others, share knowledge, and achieve greatness together? Vekta is the place to fuel your collective growth.

4/ Who We Are

We are a team of data scientists and endurance sports enthusiasts. Our shared dream? Leverage big dreams with big data.

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